Data collection

August 17, 2009 at 5:00 am 1 comment

| Gabriel |

A few months ago I took this picture at a rest stop on I-40 near Tucumcari, New Mexico.
DSCF7413

It struck me as pretty funny that the highway department would collect quality control data in this way. On ruminating about it, there’s a kind of McLuhanesque “medium is the message” quality to it in that a survey conducted with push buttons and lightbulbs is necessarily going to be terse and to the point. Compare this to your standard social science or marketing survey, gavaged with the “usual suspects” battery of demographic background questions, the interminable list of Likert-scale questions that are only slight paraphrases of each other, etc.

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Applied diffusion modeling SPPA 2008

1 Comment

  • 1. Trey  |  August 17, 2009 at 7:56 am

    I wonder how many little kids have completed that survey like a game of whack-a-mole.


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