Don said you were the market, and you were
| Gabriel |
AdAge has a report on who drinks different kinds of beer. For instance, it describes Heineken drinkers as “They love their brand badges—a role the distinctive green glass bottle may play—and in fact, this group is attracted to luxury products in general.” Ouch, better hope Betty Draper doesn’t read Don’s copy of AdAge.
Anyway, I mention it because this speaks to cultural capital, which for a long time was about musical taste but is increasingly focused on food. Likewise, there’s some very good niche partitioning literature on beer, which has been pretty salient lately given the advertising blitz for “BL Golden Wheat” (Anheuser-Busch’s brand of hefeweizen).