April 16, 2010 at 2:40 pm gabrielrossman
| Gabriel |
Entry filed under: Uncategorized.
More online interactional vandalism Allegory of the quant
Noah | April 17, 2010 at 3:23 pm
Nielsen was doing some interesting polls for people watching the NCAA basketball tournament online. Along with trying to compare online viewing habits to TV viewing, they asked about favorite soft drink brands, etc. (Nothing as goofy as those questions.) Then they reminded respondents that a particular brand was an exclusive sponsor for soft drinks, cell phones and financial services.
My2C | April 19, 2010 at 11:58 pm
in fact, the really motivated respondent should answer 90 questions at this point (9rows * 10columns) …
some are almost interesting … “is pringles liked by people I respect?” …
An open letter to ICM Research « Code and Culture | June 2, 2010 at 12:48 pm
[…] know” option. In general people collecting surveys need to get over the assumption that multiple dimensions about obscure objects are as interesting to the person taking the survey as to the person […]
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